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August 12, 2026

Content That Builds Trust Before the First Call

By the time someone contacts a law firm or legal service company, they’ve probably already formed an opinion. They visited your website. Read a…

July 22, 2026

What Google’s Latest Update Means for Legal Content (Beyond the Panic)

Every time Google touches its algorithm, legal marketing LinkedIn lights up with the same headline: “SEO is dead.” It wasn’t dead after the last…

May 1, 2026

Does the Legal Industry Need Social Media?

  Law firms no longer have the luxury of ignoring social media. It’s where credibility is built, referrals are influenced, and first impressions are…

April 24, 2026

Is It SEO–Or Something Else?

  To piggyback on my last newsletter, here’s a quick reality check. If your law firm website isn’t converting, it might not be your…

April 13, 2026

What A Law Firm Website Says

Most law firm websites don’t have a traffic problem. They have a trust problem. And no amount of SEO is going to fix that….

April 8, 2026

Google’s E-E-A-T and the Legal Industry: Why It Matters More for You Than Almost Anyone

If you’ve spent any time reading about SEO, you’ve probably seen or heard the acronym E-E-A-T included. But if you’re an attorney, law firm,…

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April 3, 2026

Why “Near Me” Isn’t Enough: Local SEO Strategies Law Firms Are Missing in 2026

What clients search for in a specific area is key to building effective location pages for law firms. That means researching local court systems,…

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March 26, 2026

Is Your Content Pink?

What color is your SEO? I used to like pink. In fact, I even made, tailored, and wore a bright pink business suit back…

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  • Content That Pre-Qualifies Leads: Attract Better Cases, Not Just More Traffic
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